The architect and design team Ludovica + Roberto Palomba has been awarded many international prizes for their innovative, thoroughly researched bath design. Their original and personal approach is based on a holistic design concept. In 1994 Ludovica + Roberto Palomba founded Palomba Serafini Associati and now work in the fields of architecture, industrial design, exhibition design, communications, and marketing consultation. They are chief artistic consultants to various companies and also develop design management projects. This publication explains how Ludovica + Roberto Palomba develop their projects, how they live, and how they work with companies. Their works are presented here in an intimate and personal way: from inspiration to lifestyle.