Peter Arnell

Projects 1980–2020

€ 148.00

Date of publication November 2020

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Peter Arnell
Projects 1980–2020

Ed. Studio Peter Arnell, Liyuan Tong, text(s) by Peter Arnell, Frank Gehry, Peter Lindbergh, Michele Marriot, contributions by Tristan Thom, graphic design by Studio Peter Arnell


2020. 1024 pp., 500 ills.

hardcover in slipcase

30.50 x 21.20 cm

ISBN 978-3-7757-4667-0

Peter Arnell 1980–2020—Innovation in Branding, Communication, Design and Marketing

Throughout his 45+ year career Peter Arnell has played a significant role in creating and collaborating on products, platforms, and strategies for many of the world’s leading brands. Arnell has built his reputation working in architecture, design, photography, communications, technology, and publishing, and from his earliest days he has been known for creating unique, boundary-breaking work that weaves together design innovation, brand creation, brand strategy, and customer experience into a seamless whole. This beautifully conceptualized two-volume monograph provides an insight into this great creator’s oeuvre, highlighting his contributions to a vast number of industries ranging from technology to automotive design, hospitality to fashion, graphic arts to industrial design and beyond. The monograph celebrates Arnell’s many works that were created and developed alongside highly talented collaborators, including projects with contributions by such luminaries as Denis Piel, Neal Slavin, Helmut Newton, Lance Wyman, Michael Graves and Muhammad Ali, to name a few. Included are signature projects for Donna Karan, Pepsi, Reebok, Chrysler, Chanel, Fendi, Nespresso, Goop, Gucci and Special Olympics, as well as features texts written by Arnell’s friends and collaborators architect Frank Gehry and the late photographer Peter Lindbergh.

PETER ARNELL (*1958, Brooklyn, New York) started his career writing, designing, and editing over 18 books on contemporary architecture before he began specializing in design, branding, and product development with the Arnell Group in 1979. His best- selling book of advice, Shift—How to Reinvent Your Business, Your Career, and Your Personal Brand appeared in 2010.

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