Otl Aicher


€ 15.00

The book is out of print. It may be available from ZVAB or other second-hand book portals.

Otl Aicher

By Eva Moser, graphic design by Weidner Händle Atelier, Berthold Weidner


2011. 456 pp., 374 ills.


17.30 x 24.40 cm

ISBN 978-3-7757-3201-7

First biography on the visionary designer

Pioneer of visual communication and inventor of the pictograph

Otl Aicher (1922–1991) was perhaps the most influential designer in postwar West Germany. He became famous for his design of the commercial face of the 1972 Olympic Games in Munich and his sport pictographs, and created the logos for large Germany companies such as Braun, Lufthansa, and BMW. As cofounder and later head of the pioneering Ulm School of Design, Aicher left his mark on whole generations of graphic designers. His connection to the circle around the resistance movement The White Rose was formative for his political involvement. He was married to Inge Aicher-Scholl, sister of Hans and Sophie Scholl, core members of the movement who were executed in 1943.

For this first critical biography, Eva Moser interviewed Aicher’s companions, family members, clients, and friends. Her text is supplemented by private family and professional photos as well as selected examples of Aicher’s seminal design ideas.

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