Frank Horvat
Frank Horvat’s photographic career spans nearly seven decades. His photographs for the leading post-war fashion magazines in Europe and the United States solidified his reputation as one of the outstanding representatives of the genre: DIE ZEIT recently named him “a legend in fashion photography.” Most notably, Horvat introduced a journalistic, visual vocabulary to his fashion images. In step with the times, he employed the use of a small-format Leica camera. By shooting from the hip, he revolutionized the dominant aesthetic of the era. “I wanted the models to look like real women, and photographed on the street, in real life. Almost nobody else had done that before. . . . They ultimately led to my success.” Later in his career, Horvat embraced digital photographic techniques. In his eighties, he developed his own iPad App, Horvatland, inviting viewers to take a digital journey through his oeuvre.
We are pleased to offer you two of Frank Horvat’s thoroughly charming 1950s fashion photographs, at an extremely attractive price. Made on fine Hahnemühle paper, this special edition is a testament to Frank Horvat’s pioneering presentation of women in the post-war world: “I tried to shoot fashion photographs that had an ideal.”
Frank Horvat
Paris, first photo for »Jardin des Modes«, 1957 New York Central Park for »Glamour«, 1958Set
Two Pigment Prints, on Hahnemühle paper
Sheet size: 42 x 59.4 cm
Limited edition of 25, signed and numbered
available
€ 1,580.00
Frank Horvat
Paris, first photo for »Jardin des Modes«, 1957
Pigment Print, on Hahnemühle paper
Sheet size: 42 x 59.4 cm
Limited edition of 25, signed and numbered
available
€ 890.00
Frank Horvat
New York, Central Park, for »Glamour«, 1958
Pigment Print, on Hahnemühle paper
Sheet size: 42 x 59.4 cm
Limited edition of 25, signed and numbered
available
€ 890.00