{"product_id":"17092-apple-design","title":"Apple Design","description":"\u003cSPAN lang=EN-US style=\"FONT-FAMILY: TheSans; mso-ansi-language: EN-US\"\u003e\n\u003cP class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\"\u003e\u003cSPAN lang=EN-US style=\"FONT-SIZE: 10.5pt; FONT-FAMILY: TheSans; mso-ansi-language: EN-US; mso-bidi-font-family: Arial\"\u003e\u003cFONT size=2\u003eFeaturing over three hundred examples of designs, this publication focuses on Jonathan Ive (*1967 in London), Senior Vice President of Industrial Design for Apple, who since 1997 has been responsible for the design of all of the company’s products. Over the past decade, Ive and his team of designers wrote electronics design history with their standard-setting iMacs, iPhones, iPods, and iPads. Their user-friendly, distinct, and elegant design has made a significant contribution to the brand’s cult status.\u003c?xml:namespace prefix = \"o\" ns = \"urn:schemas-microsoft-com:office:office\" \/\u003e\u003co:p\u003e\u003c\/o:p\u003e\u003c\/FONT\u003e\u003c\/SPAN\u003e\u003c\/P\u003e\n\u003cP class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\"\u003e\u003cSPAN lang=EN-US style=\"FONT-SIZE: 10.5pt; FONT-FAMILY: TheSans; mso-ansi-language: EN-US; mso-bidi-font-family: Arial\"\u003e\u003cFONT size=2\u003eThis volume compares various approaches to design and casts light on numerous aspects of design history, deepening one’s understanding of contemporary industrial design. Following an analysis of the forms and functions of the featured products, the book provides an explanation of the innovative production methods and materials applied. Last but not least, it points out Apple design’s noticeable references to the simplified forms of the products manufactured by the successful German brand Braun, and lists the \u003cI style=\"mso-bidi-font-style: normal\"\u003eTen Rules for Good Design \u003c\/I\u003epromulgated by the company’s chief designer, Dieter Rams. (English edition \u003cSPAN lang=EN-US style=\"FONT-SIZE: 10.5pt; FONT-FAMILY: TheSans; mso-ansi-language: EN-US; mso-bidi-font-family: Arial\"\u003e\u003cFONT face=TheSans\u003e\u003cSPAN lang=EN-US style=\"FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman'; BACKGROUND: white; COLOR: black; mso-ansi-language: EN-US; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: DE; mso-bidi-language: AR-SA; mso-bidi-font-style: italic\"\u003eISBN 978-3-7757-3011-2\u003c\/SPAN\u003e)\u003co:p\u003e\u003c\/o:p\u003e\u003c\/FONT\u003e\u003c\/SPAN\u003e\u003c\/FONT\u003e\u003c\/P\u003e\u003co:p\u003e\u003c\/o:p\u003e\u003c\/SPAN\u003e\n\u003cP class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\"\u003e\u003c\/SPAN\u003e\u003cSPAN lang=EN-US style=\"FONT-FAMILY: TheSans; mso-ansi-language: EN-US\"\u003e\u003co:p\u003e\u003cFONT size=2\u003e\u0026nbsp;\u003c\/FONT\u003e\u003c\/o:p\u003e\u003c\/SPAN\u003e\u003c\/P\u003e\n\u003cP class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\"\u003e\u003cSPAN style=\"FONT-FAMILY: TheSans\"\u003e\u003cFONT size=2\u003eExhibition: Museum für Kunst und Gewerbe, Hamburg, August 26, 2011–January 15, 2012 \u003c\/FONT\u003e\u003c\/SPAN\u003e\u003c\/P\u003e\n","brand":"Hatje Cantz Verlag","offers":[{"title":"Default Title","offer_id":49811861307656,"sku":"9783775733281","price":14.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/8948\/8049\/files\/odoo_9783775733281_7f87ef86-571c-49ae-92d8-1dcc55609b86.jpg?v=1744042329","url":"https:\/\/www.hatjecantz.de\/en\/products\/17092-apple-design","provider":"Hatje Cantz Verlag","version":"1.0","type":"link"}