From Polaroid to Impossible

Masterpieces of Instant PhotographyThe WestLicht Collection

€ 39.80

The book is out of print. It may be available from ZVAB or other second-hand book portals.

From Polaroid to Impossible
Masterpieces of Instant PhotographyThe WestLicht Collection

Ed. Achim Heine, Ulrike Willingmann, Rebekka Reuter, text(s) by Florian Kaps, Achim Heine, graphic design by Heine/Lenz/Zizka, contributions by Rebekka Reuter

German, English

2012. 192 pp., 230 ills.

hardcover

25.30 x 32.50 cm

ISBN 978-3-7757-3221-5

The art of Polaroid – the first presentation of the legendary instant film‘s fascinating range of materials and techniques

While the world evaporates into the digital, the anachronistic Polaroid snapshot dominates media and advertising. The recent sale of the photography collection owned by Polaroid’s inventor Edwin Land to the Viennese photography museum WestLicht marks an art-market trend toward the analog. Beginning in the sixties, Polaroid supplied artists around the world, from Ansel Adams to Andy Warhol, with each one of the imperium’s latest products. In return, 4,400 works by 800 photographers found their way into the company’s International Collection at their European headquarters near Frankfurt am Main. In 2008, when the last instant film factory was rescued from demolition by the company Impossible, the founder’s commitment to collecting could be carried on as well. This publication features selected Polaroid masterpieces and new Impossible instant photography by contemporary artists such as Stefanie Schneider and Nobuyoshi Araki.

Exhibition schedule: WestLicht, Vienna, June 17–August 21, 2011

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Art Dictionary

Polaroid

The Art of the Polaroid: “The aesthetic purpose of the new camera is to make available a new medium of expression to those who have an artistic interest in the world around them.” (Edwin Land)

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