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Frank Horvat

Paris, first photo for »Jardin des Modes«, 1957 New York Central Park for »Glamour«, 1958SetZoomEdition Gerd HatjeFrank HorvatParis, first photo for »Jardin des Modes«, 1957 New York Central Park for »Glamour«, 1958 Set

Paris, first photo for »Jardin des Modes«, 1957 New York Central Park for »Glamour«, 1958 Set

Paris, first photo for »Jardin des Modes«, 1957ZoomEdition Gerd HatjeFrank HorvatParis, first photo for »Jardin des Modes«, 1957

Paris, first photo for »Jardin des Modes«, 1957

New York, Central Park, for »Glamour«, 1958ZoomEdition Gerd HatjeFrank HorvatNew York, Central Park, for »Glamour«, 1958

New York, Central Park, for »Glamour«, 1958

Frank Horvat’s photographic career spans nearly seven decades. His photographs for the leading post-war fashion magazines in Europe and the United States solidified his reputation as one of the outstanding representatives of the genre: DIE ZEIT recently named him “a legend in fashion photography.” Most notably, Horvat introduced a journalistic, visual vocabulary to his fashion images. In step with the times, he employed the use of a small-format Leica camera. By shooting from the hip, he revolutionized the dominant aesthetic of the era. “I wanted the models to look like real women, and photographed on the street, in real life. Almost nobody else had done that before. . . . They ultimately led to my success.” Later in his career, Horvat embraced digital photographic techniques. In his eighties, he developed his own iPad App, Horvatland, inviting viewers to take a digital journey through his oeuvre. We are pleased to offer you two of Frank Horvat’s thoroughly charming 1950s fashion photographs, at an extremely attractive price. Made on fine Hahnemühle paper, the pigment prints are housed in a portfolio and accompanied by the photographer’s 2015 Hatje Cantz catalogue, Please don’t smile. This special edition is a testament to Frank Horvat’s pioneering presentation of women in the post-war world: “I tried to shoot fashion photographs that had an ideal.”

Frank Horvat
Paris, first photo for »Jardin des Modes«, 1957 New York Central Park for »Glamour«, 1958Set

Two Pigment Prints, on Hahnemühle paper in folder, with book
Sheet size: 42 x 59.4 cm
Limited edition of 25, signed and numbered

available

€ 1,580.00

Order now

Frank Horvat
Paris, first photo for »Jardin des Modes«, 1957

Pigment Print, on Hahnemühle paper in folder, with book
Sheet size: 42 x 59.4 cm
Limited edition of 25, signed and numbered

available

€ 890.00

Order now

Frank Horvat
New York, Central Park, for »Glamour«, 1958

Pigment Print, on Hahnemühle paper in folder, with book
Sheet size: 42 x 59.4 cm
Limited edition of 25, signed and numbered

available

€ 890.00

Order now

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The Correlated Book

Frank HorvatFrank Horvat
Please don't smile
978-3-7757-4028-9
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